An immersive, interactive driving experience, Acura Mood Roads transformed users’ biometrics into a one-of-a-kind journey through sights, sounds, and motion. Powered by an EMOTIV headset and housed in a dynamic Motion Sphere, each ride responded to the participant’s mind in real time, creating a dreamlike, ever-evolving landscape. Live at the Sundance Film Festival.

Awards: theFWA, AICP Next Shortlist